Legal information
Taylor-Made Dreams Privacy Notice
Taylor-Made Dreams understands that your privacy and the security of your personal information is extremely important. We are committed to protecting your privacy when you visit our website, take part in any of our projects, attend our events or donate to our charity. It is important to us that you are always clear on how your information will be processed.
Taylor-Made Dreams is the data controller of your information. Our registration number with the Information Commissioner’s Office (ICO) is ZA271059.
This Privacy Notice explains what personal information we collect, what we do with it, our legal basis for processing and how we secure your information. We will also explain your rights in relation to the personal information we hold and how you can exercise your rights or register a complaint.
Our Contact Details:
Taylor-Made Dreams, The Oast, Great Danegate Farm, Tunbridge Wells, TN3 9HU
Tel: 01892 358062
Email: ceo@taylormadedreams.org.uk
Email of our Data Protection Officer: DPO@taylormadedreams.org.uk
Personal Data We Collect:
We only collect information we need to achieve our charitable objectives and for the efficient running of our charity. We currently collect and process the following information:
- Name and Address
- Telephone number
- Email address (including business email address)
- Bank account and payment card details if you have donated to us or we are required to make a payment to service providers.
- Feedback and personal quotes you provide to us including by phone, email, post, at events, or when you communicate with us via social media.
- Information you provided on health, ethnicity and religion on the registration forms completed for our breaks.
- Information about whether or not you want to receive marketing communications from us.
- Contracts and agreements with service providers.
- Photographs and video recordings from our events and breaks.
You are under no obligation to provide any information but if you do not then we may not be able to provide you with certain services or information.
How We Obtain and Use Personal Data:
Most of the personal information we process was provided directly by you for one of the following reasons:
- Registering for one of our breaks or charity events
- Donating to the charity
- Account details of service providers and supporters
- To respond to enquiries or correspondence
We also receive personal information from health care providers who refer families to us for our breaks. This information is shared with us for the purpose of contacting you to arrange the activity or support.
Legal Basis for Processing Personal Data:
As a charity we provide different opportunities and services and our legal basis for collecting and using the personal information described in this Privacy Notice will depend on the type of personal information and the specific context in which we collect and use it.
We will normally collect and process your personal information only when you have given your consent or to meet our legal or contractual obligations. We collect special category data relating to health and diversity only with your explicit consent.
In some cases, the processing of your personal information may be based on our legitimate interest as a charity but not when overridden by your data protection interests or fundamental rights and freedoms. We carry out balancing and necessity tests to ensure that your rights are protected when we rely on our legitimate interest for processing.
What We Do with the Information:
We use personal data in the following ways:
- To provide our charitable services.
- To personalise your browsing experience and monitor trends on our website (please see our Cookie Notice).
- To send our newsletter if you have signed up to receive it.
- To advertise our charitable events.
- To promote our fundraising activities.
- To contact you, following your enquiry, reply to any questions, suggestions, issues or complaints you have contacted us about.
- To receive feedback on our charitable activities.
Dragonfly, the Question Box on Our Website:
When you ask Dragonfly a question, your question and the conversation so far are sent to our technology provider, Anthropic, whose AI model writes an answer using only the information on our website. We do not keep these conversations, and Anthropic does not use them to train its AI. Please do not include personal or medical details.
If you ask Dragonfly to send your question to our team, your name, email address and question are sent to us by email, in the same way as our contact form.
How We Store Your Information:
Your information is securely stored on password protected hardware and in secure filing cabinets. We keep personal data for only as long as necessary. In most cases, our retention period will come to an end seven years after the end of your relationship with us, but we review personal data we hold every two years to establish if it is still accurate and necessary for us to store. In some cases, we are required to keep personal data such as financial records for longer to comply with our legal obligations. When we no longer need your personal data or have a legal obligation to store the data, we will dispose of your information by deleting it from our databases and securely disposing of paper files.
Your Data Protection Rights:
Under data protection law, you have rights including:
- Your right of access - You have the right to ask us for copies of your personal information.
- Your right to rectification - You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
- Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances. If we are unable to delete the information immediately, we will inform you of the reason and the retention period.
- Your right to restriction processing - You have the right to ask us to restrict the processing of your information in certain circumstances.
- Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances. If you no longer wish to receive our newsletter or other fundraising and marketing communications, we will ensure that you no longer receive such communications from us.
- Your right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.
- Rights in relation to automated decision making and profiling - Our charity does not make use of automated decision making or profiling.
If you make a request, we are required to respond to you within one month unless there are reasons why it will take longer to collect the information you requested. If that is the case, we will inform you. In some cases, we will require you to provide proof of your identity if we are unable to confirm your identity through other information, we hold about you. This is required to ensure the security of the personal information we hold and to meet our legal obligations. You are not required to pay any charge for exercising your rights. Please contact our Data Protection Officer if you want to exercise any of your rights.
How to complain:
In the first instance please send complaints to our Data Protection Officer. If you are not happy with the response you receive from us, you have the right to submit a complaint to the Information Commissioner’s Office (ICO).
Helpline number: 0303 123 1113
Charity privacy notice: 2 February 2026. Website technology information updated: 19 October 2026.